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Description: So how do you feel about shopping? Is it a necessity? Is it a recreational activity for you? Is it something that reduces stress? Well, another possibility, given that all of these are potentially true for some people, is the idea that it’s possible to think of shopping as a sport, yes that’s right a sport.

Source: ‘Sport shoppers’ bargain hunt simply for the thrill of it, new research finds, Science Daily.

Date: November 24, 2015

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Okay so the concept is been suggested, sport shopping, and now think about what that might look like. The researchers have studied and identified this phenomena suggest that sport shopping involves intense personal motivation to get a bargain regardless of whether one needs to save the money or not. Specifically this label seems to be reserved for individuals who aren’t shopping for bargains because they can’t afford things at the regular price but rather for individuals who take particular pleasure in the thrill of getting things at a discounted rate. Essentially sport shoppers enjoy outsmarting the refit retail system and are intensely competitively engaged in that particular enterprise. Just as athletes might build up their training and preparation for race of a particular distance sport shoppers will case out the layout of a particular store and observe the merchandising patterns used by that store in an effort to prepare themselves for their entrance into the sport shopping for a period. The researchers acknowledge that it is very likely that sport shoppers may be found among both males and females, however the indicate that to date that only ever found in studied examples of female sport shoppers.

Questions for Discussion:

  1. What characteristics according to the researchers would designate someone as a sport shopper as opposed to perhaps a bargain hunter?
  2. What other psychological concepts and characteristics might possibly apply to individuals identified as sport shoppers?
  3. Does the concept of sport shopping seem appropriate to you as a psychological concept or construct?

References (Read Further):

Kathleen A. O’Donnell, Judi Strebel, Gary Mortimer. The thrill of victory: Women and sport shopping. Journal of Retailing and Consumer Services, 2016; 28: 240 DOI: 10.1016/j.jretconser.2015.10.005

Chebat, J. C., Michon, R., Haj-Salem, N., & Oliveira, S. (2014). The effects of mall renovation on shopping values, satisfaction and spending behaviour. Journal of Retailing and Consumer Ser