Posted by & filed under Motivation-Emotion, Neuroscience, Sensation-Perception, Social Psychology.

Description: Two large grocery stores near my home have been undergoing renovation for the past few months (though it feels like it has been a year!). Way the long drawn out process? Well the renovations are large and complex but as I wandered around trying to find my “usual stuff” to buy I started to wonder if there was something else going on. Maybe the stored wanted me, in my searching and wandering, to look at and to consider buying things that I never even glanced at prior to the renos starting. OK I know, they cannot keep up constant renovation to drive sales, can they? Well maybe not but if there IS a bump in sales due to the confusion that would cover some of the reno costs, right? Well, enough unfounded speculation. Think about how doing things like moving stock around in a grocery store or how different placement locations might impact shopper psychology and then have a read through the linked article that talks about those things.

Source: How shops use psychology to influence your buying decision, Cathrine Jansson-Boyd, The Conversation.

Date: April 7, 2022

Image by stevepb from Pixabay

Article Link: https://theconversation.com/how-shops-use-psychology-to-influence-your-buying-decisions-180355

OK so you don’t actually go shopping for a dopamine spike, do you? Yet, that IS a regular part of many shopping experiences. Maybe you have heard the suggestion that if you want to buy healthier food you should shop the outsides of the store, meaning around the edges of the shopping floor as that is where fresh food choices can be found whereas the sugar/fat rich processed foods tend to be in the middle areas of the store. It might be good to spend a bit of time thinking about how the layout of the store you are shopping in might have been set up to influence your buying decision, as you wander around looking for your usual stuff!

Questions for Discussion:

  1. How might dopamine be related to shopping?
  2. Are you aware of how the layout of the grocery store you shop in might be effecting your buying choices?
  3. What are some ways we might lessen the impact of location and or re-organization strategies on our buying behaviour?

References (Read Further):

Muruganantham, G., & Bhakat, R. S. (2013). A review of impulse buying behavior. International Journal of Marketing Studies, 5(3), 149. Link

Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204-217. Link

Zulfiqar, J., Ambreen, G., & Bushra, M. F. (2018). A comprehensive literature review of impulse buying behavior. J. Adv. Res. Soc. Behav. Sci, 11, 94-104. Link

Luniya, P., & Verghese, M. (2015). A study on impulse buying and its determinants: A literature review. Pacific Business Review International, 8(1), 66-69. Link

Cannuscio, C. C., Hillier, A., Karpyn, A., & Glanz, K. (2014). The social dynamics of healthy food shopping and store choice in an urban environment. Social Science & Medicine, 122, 13-20.